Autumn/Winter 2009 collection

Color forecasting of fashion trend of KENZO

From the researches before, I found that the hue, red, in different chroma and value appeared in every collection from 2004 to 2009, no matter it is the spring and summer collection or the autumn and winter collection. Also, red color appears in many of KENZO products, for example the famous perfume, FLOWERBYKENZO, even the paper bag of the company is also red in color. Moreover, the logo of KENZO in the official website is in red too. Form all these, I deduce that the hue, red, is the coporate color of KENZO. Therefore, I forecast that red would appear in the autumn and winter 2009.




And from the forcast of some color forecasting company, red is also one of the popular colors in fall and winter 2009. The followings are the forecast of the popular colors.





The mian chacteristics of the autumn and winter 2009 is that it seize on color as a power source to jolt colorful tensions. Also, maintaining equal pressure on liveliness and neutrality and encouraging luminosity is a major trend.Besideas, heightening intensity, and circulating energy in a positive, rippling or alternating current is one of the focuses. So, the followings would appear in autumn and winter 2009:

1. Electric Shocks - Deeply colored darks contrast in a binary and high-voltage cadence with subversive and grating brights.


2. Flamboyant Resonance - Volcanic condensations intersect, in an undulating and explosive harmony, with voluptuous incandescence.
   
3. Silent Agitations - Warm and lightened neutrals interplay, in ambiguously multi-colored tone-on-tone, with deliciously tinted suaves.
   

In my collection for KENZO autumn and winter 2009 collection, the style of the clothing would be in oversized shape and some parts of the clothing would be in enlarged shapes. The coats and tops are layered over boxy pants.

The main color stories are red (Pantone 711 C), black and white. Other colors used would be Pantone 687 C, Pantone 486 C, Pantone 345 C, Pantone 695 C Pantone 533 C, Pantone 619 C, Pantone 1645 C, Pantone 7537 C and Pantone 7402 C.

In the collection, I forecast the clothing would be in Electric Shocks - deeply colored darks contrast in a binary and high-voltage cadence with subversive and grating brights. As this year the style of clothing are predicted to be in cross styles, mixing urban elegance, sport modernity and lab technology, the color used should show an active feeling. Thus, I use red and other shape colors as a highlight in the collection, so the clothing shows elegance in a certain extent, at the same time shows an active feeling, making the collection less boring.

The color forecasting for my classmates

My 30 outfits

After coloring 30 sets of outfits, I finally choose this set as the best set out of the 30.

Analysis of Color Used in KENZO

The coporate color of the brand KENZO is red.

In each of the fasion collections from 2004 to 2009 S/S, red color in different level of chroma and value can be seen. The color is not appeared in every outfits in a collection, however it must be used within the collection, no matter the the proportion.

Also, in the main page of the official website, the color for the brand name is also red.

Thus I concluded that red is the coporate color of KENZO.

Analysis of KENZO' works

Here are the links of my groupmates' blogs, containing the analysis on KENZO's works from 2005 to 2009.


2009S/S and 2008 F/W
http://deniseyeung.blogspot.com/

2008S/S
http://colorandfashiontrends.blogspot.com/2008/10/blog-post.html

2007
http://07187209d.blogspot.com/

2006
http://07346647d.blogspot.com/

2005
http://07091199d.blogspot.com/

About KENZO FW 2004

Kenzo by Antonio Marras Fall 2004: More Than A Trip Around The World In 80 Days

PARIS, Mar 8, 2004/ FW, Timeless fascination and coloured sensations as Antonio Marras debuts in Paris for Kenzo after taking over the position of Artistic Director for the women line last September 2003.

The Sardinian (Italian) Marras is both passionate and an intellectual when it comes to fashion bringing with him new personality and awareness to make him the perfect choice for Kenzo multi cultured modernity.

Backstage after a show beautifully executed and of intense emotions, delightful Marras revealed that he had reserved a feel of melancholy and the overwhelming for his own line Antonio Marras shown in Milan last week, but for Kenzo he had delved into childhood playfulness with more colour for a label that is international and has no age, for women of all walks of life embracing multi culturalism, saying that this is typically Kenzo reworked, and this is simply what came out of it.

He always been fascinated by populations that are always on the move, by streams of constantly migrating gypsies, armies of nomads on horseback from distant lands without borders who roamed free and unfettered from Hungary to Manchuria.?

A collection that will see women embracing volume and new life skills, multi faceted clothes for multi talented women.

Wide trousers with turned up hemlines in pinstripes to tweed, Marras signature asymmetry on the upper body as he turns draping into an art with blanket like capes and little jackets. Silver jewellery reminiscent of the Peruvian mountain people and Gypsy princesses adorn the heads of these well-dressed and nonchalant travellers.

Sartorial detail and reworked wool in knitwear for a collection that definitely does have a season, Marras works his world into the universal worldliness of Kenzo. Patchwork and fabric mixing, appliqu?floral as giant roses on white coats, tweed and tartan, kimono sleeves and waists and Native American squaw naivety.

This collection is more than a trip around the world in 80 days; it is beautiful fashion that comes as a result of pure respect and admiration from apprentice to maestro.

The poetic finale of Sayoko, the historic Japanese Kenzo model dressed in a multi coloured tunic, criss crossing the wooden catwalk in a romantic daze summed up a first collection that will be one of many with what looks like Kenzo having finally found his true prot?

Kenzo collection 2004

Fall/Winter 2004

http://www.kenzo.com/archives/videos/videos/ah_04/index.html




























Here is my analysis:

• Theme: exoticism
• Inspiration: The vagrant life of the ancient people like Roman and Mongolian
• Feeling: Strong, earthy and urban
  joyful, childhood playfulness
  a little eccentricity
• Color: usually use some shape colors(in small proportion) as some highlight
  main colors used - Grey, khaki, brown, black
  colors for highlight - shocking pink, wine red, green, yellow
• For main colors, they are in achromatic and complimentary schemes
• For highlight colors, they are in double complimentary color scheme
• Most colors used are of low chroma

KENZO - colletions in 2004

The Collection of Spring/Summer 2004









































Here is my analysis:

• Theme: The World in Fairy Tale
• Feeling : energetic, playful, nostalgic
• Most sets of the clothes contain complementary colors. This creates an interesting effect and gives a feeling of freshness.
• Large part of clothes contains more than 2 colors.
• Most colors used are of high chroma.
• Main colors - orange red, blue, black, white

Relationship Between Color and Age

From my observation:

1) Male are usually wearing clothes with fewer colors, like wearing at most 3 to 4 different colors only.

2) For female, they wear clothes with a wider range of colors and more colors. They would wear clothes with lots of patterns in different colors. Also different colors for tops, bottoms, jackets, and shoes may be chosen to performed what they called "mix and match".

3) For people in younger ages (usually under 30), they like to wear clothes in shaper colors (higher chroma) and more colors in their outfits is prefered.

4) For those who are more mature (usually above 30), they wear clothes in darker colors (lower value) and fewer colors are prefered to have in their outfits.

5) Usually for those who are in the age for working, the clothes would be with lesser and darker colors.

My fashion boutique - Ex. 3

A

B

In store B, the color of the furnitures, floor and fitting rooms are of low chroma while the tables in the middle and some plates are in red, which is of high chroma. The red color used is to highlight the items placing on the tables and plates. Those items to be haghlighted would be the new arrivals and the best selling products. The red color makes customers notice those products more as it is so eye catching when comparing with other colors in the store.

My six color combinations

In this collection, the alternative complement is used.

These colors can all be found from our mother nature, the Principle of Familiarity is applied here. As the colors are pleasing and readily accepted, they create a harmonious feeling.

Burberry Check Patterns and Tartans

After looking at pictures of Burberry check patterns and tartans, I discovered that most of these patterns are drawn using analogous, monochromatic and complementary color schemes.

For example, the ordinary Burberry check pattern uses analogous color scheme. This pattern is composed of beige and red. These two colors are next to each other on the colour wheel.

The pink Burbery check pattern uses monochromatic color scheme. It uses red and pink in this pattern. Here, the pattern uses the scheme based on red.

These two tartans both use two pairs of complemetary colors. They are red and green, and blue and yellow.