In store B, the color of the furnitures, floor and fitting rooms are of low chroma while the tables in the middle and some plates are in red, which is of high chroma. The red color used is to highlight the items placing on the tables and plates. Those items to be haghlighted would be the new arrivals and the best selling products. The red color makes customers notice those products more as it is so eye catching when comparing with other colors in the store.
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