Color forecasting of fashion trend of KENZO

From the researches before, I found that the hue, red, in different chroma and value appeared in every collection from 2004 to 2009, no matter it is the spring and summer collection or the autumn and winter collection. Also, red color appears in many of KENZO products, for example the famous perfume, FLOWERBYKENZO, even the paper bag of the company is also red in color. Moreover, the logo of KENZO in the official website is in red too. Form all these, I deduce that the hue, red, is the coporate color of KENZO. Therefore, I forecast that red would appear in the autumn and winter 2009.




And from the forcast of some color forecasting company, red is also one of the popular colors in fall and winter 2009. The followings are the forecast of the popular colors.





The mian chacteristics of the autumn and winter 2009 is that it seize on color as a power source to jolt colorful tensions. Also, maintaining equal pressure on liveliness and neutrality and encouraging luminosity is a major trend.Besideas, heightening intensity, and circulating energy in a positive, rippling or alternating current is one of the focuses. So, the followings would appear in autumn and winter 2009:

1. Electric Shocks - Deeply colored darks contrast in a binary and high-voltage cadence with subversive and grating brights.


2. Flamboyant Resonance - Volcanic condensations intersect, in an undulating and explosive harmony, with voluptuous incandescence.
   
3. Silent Agitations - Warm and lightened neutrals interplay, in ambiguously multi-colored tone-on-tone, with deliciously tinted suaves.
   

In my collection for KENZO autumn and winter 2009 collection, the style of the clothing would be in oversized shape and some parts of the clothing would be in enlarged shapes. The coats and tops are layered over boxy pants.

The main color stories are red (Pantone 711 C), black and white. Other colors used would be Pantone 687 C, Pantone 486 C, Pantone 345 C, Pantone 695 C Pantone 533 C, Pantone 619 C, Pantone 1645 C, Pantone 7537 C and Pantone 7402 C.

In the collection, I forecast the clothing would be in Electric Shocks - deeply colored darks contrast in a binary and high-voltage cadence with subversive and grating brights. As this year the style of clothing are predicted to be in cross styles, mixing urban elegance, sport modernity and lab technology, the color used should show an active feeling. Thus, I use red and other shape colors as a highlight in the collection, so the clothing shows elegance in a certain extent, at the same time shows an active feeling, making the collection less boring.