Autumn/Winter 2009 collection

Color forecasting of fashion trend of KENZO

From the researches before, I found that the hue, red, in different chroma and value appeared in every collection from 2004 to 2009, no matter it is the spring and summer collection or the autumn and winter collection. Also, red color appears in many of KENZO products, for example the famous perfume, FLOWERBYKENZO, even the paper bag of the company is also red in color. Moreover, the logo of KENZO in the official website is in red too. Form all these, I deduce that the hue, red, is the coporate color of KENZO. Therefore, I forecast that red would appear in the autumn and winter 2009.




And from the forcast of some color forecasting company, red is also one of the popular colors in fall and winter 2009. The followings are the forecast of the popular colors.





The mian chacteristics of the autumn and winter 2009 is that it seize on color as a power source to jolt colorful tensions. Also, maintaining equal pressure on liveliness and neutrality and encouraging luminosity is a major trend.Besideas, heightening intensity, and circulating energy in a positive, rippling or alternating current is one of the focuses. So, the followings would appear in autumn and winter 2009:

1. Electric Shocks - Deeply colored darks contrast in a binary and high-voltage cadence with subversive and grating brights.


2. Flamboyant Resonance - Volcanic condensations intersect, in an undulating and explosive harmony, with voluptuous incandescence.
   
3. Silent Agitations - Warm and lightened neutrals interplay, in ambiguously multi-colored tone-on-tone, with deliciously tinted suaves.
   

In my collection for KENZO autumn and winter 2009 collection, the style of the clothing would be in oversized shape and some parts of the clothing would be in enlarged shapes. The coats and tops are layered over boxy pants.

The main color stories are red (Pantone 711 C), black and white. Other colors used would be Pantone 687 C, Pantone 486 C, Pantone 345 C, Pantone 695 C Pantone 533 C, Pantone 619 C, Pantone 1645 C, Pantone 7537 C and Pantone 7402 C.

In the collection, I forecast the clothing would be in Electric Shocks - deeply colored darks contrast in a binary and high-voltage cadence with subversive and grating brights. As this year the style of clothing are predicted to be in cross styles, mixing urban elegance, sport modernity and lab technology, the color used should show an active feeling. Thus, I use red and other shape colors as a highlight in the collection, so the clothing shows elegance in a certain extent, at the same time shows an active feeling, making the collection less boring.

The color forecasting for my classmates

My 30 outfits

After coloring 30 sets of outfits, I finally choose this set as the best set out of the 30.

Analysis of Color Used in KENZO

The coporate color of the brand KENZO is red.

In each of the fasion collections from 2004 to 2009 S/S, red color in different level of chroma and value can be seen. The color is not appeared in every outfits in a collection, however it must be used within the collection, no matter the the proportion.

Also, in the main page of the official website, the color for the brand name is also red.

Thus I concluded that red is the coporate color of KENZO.

Analysis of KENZO' works

Here are the links of my groupmates' blogs, containing the analysis on KENZO's works from 2005 to 2009.


2009S/S and 2008 F/W
http://deniseyeung.blogspot.com/

2008S/S
http://colorandfashiontrends.blogspot.com/2008/10/blog-post.html

2007
http://07187209d.blogspot.com/

2006
http://07346647d.blogspot.com/

2005
http://07091199d.blogspot.com/

About KENZO FW 2004

Kenzo by Antonio Marras Fall 2004: More Than A Trip Around The World In 80 Days

PARIS, Mar 8, 2004/ FW, Timeless fascination and coloured sensations as Antonio Marras debuts in Paris for Kenzo after taking over the position of Artistic Director for the women line last September 2003.

The Sardinian (Italian) Marras is both passionate and an intellectual when it comes to fashion bringing with him new personality and awareness to make him the perfect choice for Kenzo multi cultured modernity.

Backstage after a show beautifully executed and of intense emotions, delightful Marras revealed that he had reserved a feel of melancholy and the overwhelming for his own line Antonio Marras shown in Milan last week, but for Kenzo he had delved into childhood playfulness with more colour for a label that is international and has no age, for women of all walks of life embracing multi culturalism, saying that this is typically Kenzo reworked, and this is simply what came out of it.

He always been fascinated by populations that are always on the move, by streams of constantly migrating gypsies, armies of nomads on horseback from distant lands without borders who roamed free and unfettered from Hungary to Manchuria.?

A collection that will see women embracing volume and new life skills, multi faceted clothes for multi talented women.

Wide trousers with turned up hemlines in pinstripes to tweed, Marras signature asymmetry on the upper body as he turns draping into an art with blanket like capes and little jackets. Silver jewellery reminiscent of the Peruvian mountain people and Gypsy princesses adorn the heads of these well-dressed and nonchalant travellers.

Sartorial detail and reworked wool in knitwear for a collection that definitely does have a season, Marras works his world into the universal worldliness of Kenzo. Patchwork and fabric mixing, appliqu?floral as giant roses on white coats, tweed and tartan, kimono sleeves and waists and Native American squaw naivety.

This collection is more than a trip around the world in 80 days; it is beautiful fashion that comes as a result of pure respect and admiration from apprentice to maestro.

The poetic finale of Sayoko, the historic Japanese Kenzo model dressed in a multi coloured tunic, criss crossing the wooden catwalk in a romantic daze summed up a first collection that will be one of many with what looks like Kenzo having finally found his true prot?