Kenzo collection 2004

Fall/Winter 2004

http://www.kenzo.com/archives/videos/videos/ah_04/index.html




























Here is my analysis:

• Theme: exoticism
• Inspiration: The vagrant life of the ancient people like Roman and Mongolian
• Feeling: Strong, earthy and urban
  joyful, childhood playfulness
  a little eccentricity
• Color: usually use some shape colors(in small proportion) as some highlight
  main colors used - Grey, khaki, brown, black
  colors for highlight - shocking pink, wine red, green, yellow
• For main colors, they are in achromatic and complimentary schemes
• For highlight colors, they are in double complimentary color scheme
• Most colors used are of low chroma

KENZO - colletions in 2004

The Collection of Spring/Summer 2004









































Here is my analysis:

• Theme: The World in Fairy Tale
• Feeling : energetic, playful, nostalgic
• Most sets of the clothes contain complementary colors. This creates an interesting effect and gives a feeling of freshness.
• Large part of clothes contains more than 2 colors.
• Most colors used are of high chroma.
• Main colors - orange red, blue, black, white

Relationship Between Color and Age

From my observation:

1) Male are usually wearing clothes with fewer colors, like wearing at most 3 to 4 different colors only.

2) For female, they wear clothes with a wider range of colors and more colors. They would wear clothes with lots of patterns in different colors. Also different colors for tops, bottoms, jackets, and shoes may be chosen to performed what they called "mix and match".

3) For people in younger ages (usually under 30), they like to wear clothes in shaper colors (higher chroma) and more colors in their outfits is prefered.

4) For those who are more mature (usually above 30), they wear clothes in darker colors (lower value) and fewer colors are prefered to have in their outfits.

5) Usually for those who are in the age for working, the clothes would be with lesser and darker colors.

My fashion boutique - Ex. 3

A

B

In store B, the color of the furnitures, floor and fitting rooms are of low chroma while the tables in the middle and some plates are in red, which is of high chroma. The red color used is to highlight the items placing on the tables and plates. Those items to be haghlighted would be the new arrivals and the best selling products. The red color makes customers notice those products more as it is so eye catching when comparing with other colors in the store.

My six color combinations

In this collection, the alternative complement is used.

These colors can all be found from our mother nature, the Principle of Familiarity is applied here. As the colors are pleasing and readily accepted, they create a harmonious feeling.

Burberry Check Patterns and Tartans

After looking at pictures of Burberry check patterns and tartans, I discovered that most of these patterns are drawn using analogous, monochromatic and complementary color schemes.

For example, the ordinary Burberry check pattern uses analogous color scheme. This pattern is composed of beige and red. These two colors are next to each other on the colour wheel.

The pink Burbery check pattern uses monochromatic color scheme. It uses red and pink in this pattern. Here, the pattern uses the scheme based on red.

These two tartans both use two pairs of complemetary colors. They are red and green, and blue and yellow.